Frequently Asked Questions.

Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected onlinemarketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.

The major components of digital marketing are: Internet Marketing – Website, SEM (search engine marketing – includes SEO and Pay per click advertising), smartphones, mobile markets (i.e. Google Play, Apple Store), email marketing, online banner advertising and Social Media.

Top 10 Types of Digital Marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media marketing (SMM)
  • Content marketing.
  • Email marketing.
  • Online advertising.
  • Landing page marketing.
  • Smartphone marketing.
What Is Digital Marketing?
  1. Keyword research. Keyword research is the process of identifying valuable words and phrases that your customers use to find your business online. …
  2. Content marketing. …
  3. Search engine optimization. …
  4. Social media marketing. …
  5. Pay-per-click advertising. …
  6. Email marketing. …
  7. Influencer marketing. …
  8. Outreach.

The Internet, for example, is a type of digital technology. However, it is not the only one. Digital marketing also includes marketing services and products using display advertising, mobile phones, and other digital media.

Here’s an overview of the most effective digital marketing strategies and when they work best.
  • Search Engine Marketing (SEO & PPC) …
  • Content Marketing. …
  • Social Media Marketing. …
  • Email Marketing.